Apple’s largest product

Wallpaper has a great interview with Jony Ive. It goes through a lot of things to do with the new Apple Park and the new buildings. (I really like that Apple has chosen a different route for ‘workplace of the future’ so to say.) But Jony also has offers a few interesting notes on design, non-physical parts of devices and much more. I really enjoyed it!

‘When I look back over the last 25 years, in some ways what seems most precious is not what we have made but how we have made it and what we have learned as a consequence of that,’ he says. ‘I always think that there are two products at the end of a programme; there is the physical product or the service, the thing that you have managed to make, and then there is all that you have learned. The power of what you have learned enables you to do the next thing and it enables you to do the next thing better.

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